Produce Mom® & McAlister’s® Deli Indiana Launch
Produce Mom Picks Menu
Kids Meal Now Includes Fruit or Veggie Side
McAlister’s Deli and The Produce Mom announce the launch of “Produce Mom Picks” to help consumers enjoy more fresh produce while dining out. Customers at Indiana’s sixteen McAlister’s Deli locations will benefit from The Produce Mom Picks Menu to help choose some of McAlister’s items that use fresh fruits and vegetables. As part of this program, the Fruit or Veggie side is now included in the price of a kids meal!
The Produce Mom Picks Menu features choices from McAlister’s sandwiches, salads, spuds, tea and kids items. The special menus will be available as customers enter each Indiana McAlister’s Deli.
“McAlister’s Deli is committed to providing our customers with fresh food that is made how they want, right when it is ordered. That’s why partnering with The Produce Mom made so much sense. We’re pleased to be able to provide the Produce Mom Picks program to help customers in making their dinning decisions,” said Charles Hensley, CEO/Managing Member, McIndy Ventures.
“Working with McAlister’s Deli has been such a wonderful experience. From their dedication to handmade, fresh food to their welcoming and friendly atmosphere, I am honored to be involved with such a great organization. I hope customers enjoy the Produce Mom Picks Menu as a way to incorporate more fruits and vegetables into their lives,” said Lori Taylor, The Produce Mom.
The Produce Mom Picks program also includes a Rewards Card where customers can earn a free VIP meal when they fill their Rewards Card. McAlister’s customers receive one punch on their card for ordering each of the following:
-An item from the Produce Mom Picks Menu
-A side dish of steamed veggies or fruit cup
-A kids menu items that includes a fruit or veggie side
Launched in January 2012, The Produce Mom is the official blog and consumer brand of Indianapolis Fruit Company. The blog is authored by marketing manager, Lori Taylor. She is also a wife and mother of two. The Produce Mom blog is based on Lori’s professional and personal life and is a source of industry knowledge that offers a candid, relevant tone. As The Produce Mom, Lori has partnered with some of the produce industry’s top labels for international marketing campaigns. The Produce Mom has been recognized as a Walt Disney Kids Concern, Woman of Influence by the National Center of Excellence in Women’s Health, Well Dunn Recipient by the WNBA Indiana Fever and a community partner for the Indianapolis Public Schools’ Foodservice Division. The Produce Mom serves as a voice of the produce industry and is the perfect bridge between Indianapolis Fruit Company and consumers.
The Produce Mom can be accessed through the following websites – follow along to understand how “There is a Produce Mom in All of Us!”