240Sweet…an Indiana Artisan

August 6, 2012 by Heather Tallman with no comments

Originally Published in the Greenwood Daily Journal Saturday July 28, 2012

Over the years I have trudged along with my kids, watching and standing on the sidelines for this or that. I have sat through various classes, play group, camps and practices and I have never gotten to participate in what they are doing. Rain, snow or driving winds, I have been there cheering and observing.
It is hard to find things to do with my kids during the week that are ‘out of the box’.  We have been rock wall climbing, painted pottery and taken tumbling classes together over the years.  As they have gotten older and their interests and attention spans have evolved, I have almost run out of options when it comes to finding activities the three of us can do together.  But we all like to eat and they like to watch me cook so the fact that I chose a cooking class should be seen as a no brainer.


Earlier in the year I attended the Indiana Artisan marketplace in Indianapolis.  While we were strolling through the isles of goodies, pottery, woodwork and the like, I struck up a conversation with Samantha Aulick, one of the women behind 240Sweet Artisan Marshmallows.  She noticed that I had my boys in tow and suggested that I bring them down when we got out of school for a marshmallow making class.  My kids’ ears perked up and when we got home I caught my youngest on their website browsing through their lengthy list of puffed confections.
Photos courtesy of Angela Jackson Photography 

My interest was piqued.  I had consumed many of their sweet treats in the years since they started selling them online and at local markets.  What was once just a catering company has now exploded into a full on retail establishment that offers classes and demonstrations on how to make your own puffs at home.

Chef Alexa is the mastermind behind the many flavors and options, which include tame choices like Hoosier Strawberry, Roasted Coconut, Salted Carmel, Chocolate Hazelnut and Dark Chocolate Chip Coconut.  There are also some unique flavors that they offer like Draft Beer, Chicken, Mojito, Champagne, Bacon Chocolate Chip, Carrot and Gingersnaps, Vanilla Lavender and one of her favorites, the Thai Chili.  Each month the Chef adds a few seasonal options, including Turkey and Sage Dressing in November an Super Crunch in February
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These fluffy square pillows can be incorporated into recipes for the home cook as well. We like ours lightly toasted or better yet floating atop of a mug of steaming hot drinking chocolate, which they make and sell here as well
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I had to get one of these classes on the calendar before my kids lost interest and moved onto the next big thing this summer,so last week we headed down to Columbus, Indiana.  We were greeted by the aroma of cooking sugar when we stepped into their kitchen storefront.  Neatly arranged bins of their signature sweets lined the walls.  I instantly noticed that they make their own bourbon demarra sugar and I made a mental note to buy some before I left.
We donned aprons with the other attendees and stepped into their industrial kitchen or as my son called it “the Wonder Lab’. We like to think of cooking as another form of science, alchemy on a plate.  This is just another way I have tried to woo them into spending time with me in the kitchen.
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We all gathered around the prep table while we watched Chef Alexa Lemley get started.  She explained to us how the chemical reaction between sugar and heat creates the goo that we have come to know as a marshmallow.  It was hard work too.  She lifted a mixing bowl the size of a small car and beat that sugar into submission.  Turning it then into the bowl of a giant stand mixer we all stood back and watched it work.
Chef Alexa explained the connection between local growers and producers and the ingredients that go into their creations. Both raised in southern Indiana, they pride themselves on using local and organic ingredients, like Michigan beet sugar and Indiana corn starch. Their dedication to using real food grown close to home does increase the price of their products, but Alexa Lemley and Samantha Aulick says it’s worth it.

It’s $6.00 for three marshmallows. But it’s $6.00 for local food. It’s $6.00 for a fair wage. It’s $6.00 in the community. We use all made in America packaging, it’s $6.00 for that. Those things do cost more, but you get what you pay for.” says Samantha Aulick.
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They craft their treats in small batches with local, all natural and organic ingredients. First, they look for local foods to flavor the marshmallows. If they can’t find items locally, then they make sure to use organic. Their gourmet puffs do not use any preservatives, stabilizers, artificial colors or flavors. 240Sweet treats include Michigan beet sugar, Ohio glucose and Indiana corn starch. They even use organic Tahitian beans to make their own vanilla extract.
When the mixture was done and ready to spread in the large sheet pan, we all got to taste it warm from the bowl.  The smooth and creamy sample I had was just a taste of the large selection they have to offer.  I have had an embarrassing amount of their marshmallows but I think the one that Chef Alexa made that day was my favorite-Summer Strawberry.

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Just like that Chef Alexa made a tray that just needed to set, be cut and wrapped.  Once that was done we gathered in the store to learn how to cut our own vanilla flavored marshmallows using cookie cutters.  We learned that you must dust the freshly cut puffs in a powder to prevent them from sticking.  My kids were easily able to do this themselves.  They made their names and funny shapes. After that they packaged them up for the drive home complete with a signature purple ribbon and label.


We had a great time that day and my kids loved making something that they could eat, take home or give away.  This experience was one that they will remember and also one that I think is important when fostering idea that kids can be helpful in the kitchen.  This was no ordinary cooking class.  Marshmallow love has burst onto the food scene like cake balls and cupcakes. Cornering the market with good reason, Chef Alexa and her partner Samantha have many years of success ahead of them.  They are catching the eye of food television outlets and food writers alike and changing minds along with it, one square puff at a time.

At a recent demonstration, Chef Alexa wowed  the crowd with her Maple, Bacon & Toffee popcorn balls. You can use any flavor for this fun recipe. The fun part of making them is using your favorite puffs. You can also roll balls in mini chocolate chips, chopped nuts, coconut or anything that strikes your fancy. They like smaller popcorn balls that can be enjoyed in a couple of bites. This recipe makes about sixteen balls.
Thank you to Angela Jackson Photography of Columbus, Indiana for the excellent shots!!



Popcorn Balls

A 240Sweet Recipe
1 tablespoon vegetable oil
1/2 cup un-popped popcorn
6 tablespoons butter
2 tablespoons butter (softened)
16 240sweet Artisan Marshmallows (We suggest using one flavor), or other 2×2 sized puffs
Sea salt, to taste

Coat bottom of 4 quart or larger saucepan with vegetable oil. Heat over high heat until hot. Add popcorn. Keep in constant moving until all popcorn is popped. Remove from heat.
In medium saucepan, melt 6 tablespoons of butter over low heat. Add marshmallows. Stir constantly until melted. Remove from heat.
Immediately add popcorn and mix well with wooden spoon. Quickly put on food-safe gloves and coat them with softened butter. Shape popcorn mix into palm-sized balls and sprinkle with sea salt. Place individual balls on waxed paper until cooled.
For storage or gifting, wrap in clear plastic wrap and tie with ribbon.




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